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Mgmt Chapter 6

QuestionAnswer
first movers must be willing to commit sufficient resources to follow through on their pioneering efforts true
a foothold is a small position that a firm intentionally establishes within a market in which it does not yet compete true
johannes gutenberg's printing press is a classic example of the foothold strategy false
the three factors that determine the likelihood of a firm responding to a competitive move are awareness, motivation, and capability true
which of the following best describes the blue ocean strategy? a firm using a blue ocean strategy tries to make the competition irrelevant
apple's creation of a user-friendly small computer is an example of a ______ first mover strategy
with _____ competition, a company faces the same rival in more than one market multipoint
______ involves very rapid and unpredictable moves and countermoves that can undermine competitive advantage hyper-competition
the impact of smartphones on the video camera industry is a disruptive innovation
Created by: hallie999
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