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Mgmt Chapter 4

QuestionAnswer
a strategic resource is an asset that is valuable, rare, difficult to imitate, and nonsubstitutable true
all difficult to imitate strategic resources are protected by various legal means including trademarks, patents, and copyrights false
intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants and equipment false
resources refer to what an organization owns, capabilities refer to what the organization can do true
the four Ps of marketing are: product, price, place, and promotion true
strengths and weaknesses, as part of the SWOT analysis, refer to external events and trends false
resources that do not have all four qualities can still be very useful, but they are unlikely to provide long-term advantages
_____ are legal decrees that protect inventions from direct imitation for a limited period of time patents
_____ is one of the five primary activities that value chains include inbound logistics
which of the following is a secondary activity that value chains include? technology
Created by: hallie999
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