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EII obj 1.02
Ethical Excellence
| Term | Definition |
|---|---|
| Actualize | To make a reality of something; to turn a business idea into reality |
| Business sustainability | The successful long-term management of an organization's financial, social, and environmental risks, opportunities, and obligations |
| Copyright Infringement | A violation of the rights of the person who owns a copyright |
| Corporate social responsibility | The duty of businesses to contribute to the well-being of society |
| Nepotism | The practice of using one's power or influence to benefit one's friends or relatives |
| Patent infringement | A violation of the rights of the person who owns a patent |
| Puffery | An unsubstaintiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts |
| Trademark infringement | The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark |