Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MK-901 Glossary

TermDefinition
Advertising Any paid nonpersonal presentation of ideas, goods, or services
Competitive advantage The edge achieved by businesses that offer something better then their competitors
Customer The people who buy goods and services
Durable goods Tangible items that should last a long time
Economy The system in which people make and spend their incomes
Feature A fact about or characteristics of a product
Goods Tangible objects that can be manufactured or produced for resale
Marketing The activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients , partners, and society at large
Marketing concept A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customers wants and needs while achieving goals
Nondurable goods Tangible items that are consumed with a short time
Personal selling The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Planning The management function of deciding what will be done and how it will be accomplished
pricing A marketing function that involves determining and adjusting prices to maximize return and meet customers perception of value
Producers The people who make or provide goods and services
Product Marketing element referring to what goods, services, or ideas a business will offer customers
Publicity Any nonpersonal presentation or ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Sales promotion Promotional activities (other then advertising, personal selling, and publicity that stimulate customers purchases)
Service Intangible activities that are performed by the other people for money; productive acts that satisfy economic purchases
Societal marketing concept A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
Standard of living The general condition in which people live; quality of life
Created by: andy.p201
Popular Management sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards