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JMS TEST 1: Chp. 2
chapter 2's questions from study guide
| Question | Answer |
|---|---|
| Media Accumulation | shows that new technology does not remove old technology, it only grows and becomes a bigger part of our lives |
| Technological Determinism | suggests that technology itself causes change (Structure) |
| Social Constructionism | social impact + user. emphasizes that technology is made up of inanimate objects, and people decide how to use- or not to use- technology (Agency) |
| Materiality | Obvious forms of materiality are the tangible objects involved in media such as keyboards, screens, phones, paper, records, CDs, data existing on hard drives and servers (have a physical foundation) |
| Autonomous Technology | a general label for all conceptions and observations to the effect that technology is somehow out of control by human agency (AI taking over) |
| Technological Momentum | suggests that a technology's influence changes over time; has momentum of its own |
| Medium Theory | determines social impact/use; shapes how we understand, experience, and operate in the world |
| Marshall McLuhan Optimism | focused on media’s influence on how individuals perceived the world; he was more optimistic with new media |
| Neil Postman Pessimism | argued that the rise of new media was the central cause of decline in the seriousness of public life; he criticized media |
| Major works; major idea(s); each’s view of TV and print : Marshall McLuhan's Optimism | Marshall McLuhan (The Medium is the Message, 1967) – the medium itself is more important than the message (e.g., The Great Gatsby: book > movie) |
| Major works; major idea(s); each’s view of TV and print: Neil Postman | (Amusing Ourselves to Death, 1985); hated media because quantity became more important than quality |
| Domestication Theory | users end up changing “appropriate” technology by adapting or changing the use/function in different ways; shapes future development; determined by society |
| “Push-Pull” of social vs technological influence | Technological media frameworks push viewers towards specific forms of engagement and messages whereas societal pressures pull viewers towards others |
| Telegraph & Printing Press; Telephone; Sound Recording; Radio Broadcast; Film/Video; Television; The Internet | Evolution of media |
| How does new technology/technological innovation change media – and society? | There always has to be something bigger & better to do - more accessible/ more audience |
| Broadcast | mass television of content - being for everyone, at the same time |
| 'The Big Three" | NBC, ABC, CBS |
| Cable & Satellite - how did this change things? | Cable - Increased channels, advertisements (more agency), cable led to more range, faster signal and more channels Satellite - Not that many channels |
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