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JMS TEST 1: Chp. 1
chapter 1's questions from study guide
| Question | Answer |
|---|---|
| What is Media? | Media is the medium that connects us all - words, pictures, videos and sounds that we access through platforms |
| Interpersonal Communication | One-to-one communication |
| Mass Communication | Broadcasted one-to-many communication |
| Media Communication in Internet Age | Blurred Boundaries of “Old” and “New” media, now a social world |
| Updated terms & model Blurred Boundaries of “Old” and “New” media: Sender turns into | Industry |
| Updated terms & model Blurred Boundaries of “Old” and “New” media: Messages turn into | Content |
| Updated terms & model Blurred Boundaries of “Old” and “New” media: Receivers turn into | User |
| Updated terms & model Blurred Boundaries of “Old” and “New” media: Medium turns into | Technology |
| Media/Society | Cannot be separated; are now fused |
| Sociological Perspective | understanding the relationship between individuals and the broader social context in which they live |
| Structure v. Agency - Push/Pull | Structure pushes us to make choices unconsciously and agencies always pull us back to things we want |
| Structure | the recuring pattern of social behavior |
| Agency | intentional and undetermined human action that either alters or maintains social structures |
| Old v. New Media: Examples of old media | Print, Radio, Telegram (one to many) |
| Old v. New Media: Examples of new media | Cell Phone, Email, Social Media (more interaction between industry and user) |