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JMS TEST 1: Chp. 1
chapter 1's questions from study guide
Question | Answer |
---|---|
What is Media? | Media is the medium that connects us all - words, pictures, videos and sounds that we access through platforms |
Interpersonal Communication | One-to-one communication |
Mass Communication | Broadcasted one-to-many communication |
Media Communication in Internet Age | Blurred Boundaries of “Old” and “New” media, now a social world |
Updated terms & model Blurred Boundaries of “Old” and “New” media: Sender turns into | Industry |
Updated terms & model Blurred Boundaries of “Old” and “New” media: Messages turn into | Content |
Updated terms & model Blurred Boundaries of “Old” and “New” media: Receivers turn into | User |
Updated terms & model Blurred Boundaries of “Old” and “New” media: Medium turns into | Technology |
Media/Society | Cannot be separated; are now fused |
Sociological Perspective | understanding the relationship between individuals and the broader social context in which they live |
Structure v. Agency - Push/Pull | Structure pushes us to make choices unconsciously and agencies always pull us back to things we want |
Structure | the recuring pattern of social behavior |
Agency | intentional and undetermined human action that either alters or maintains social structures |
Old v. New Media: Examples of old media | Print, Radio, Telegram (one to many) |
Old v. New Media: Examples of new media | Cell Phone, Email, Social Media (more interaction between industry and user) |