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Design Definitions

Design Defintions

TermDefinition
Experience economy an economy in which many goods or services are sold by emphasizing the effect they can have on people's lives
Mass customization Designing individually specific goods and services with the low unit cost associated with mass production
Brand philosophy The ideals and values with which a company wishes to be associated.
Triple bottom line Positive human, environmental and commercial successes.
Ethical consumerism The choices of what to buy and where to buy it on the basis of morals and ethics
Stewardship An approach to managing the environmental impacts of different products and materials and at different stages in their production.
Design co-operative Groups of independent designers with usually share values and resources.
Creative economy Based on people's use of their creative imagination to increase an idea's value.
Guerrilla marketing Low cost, and unusually noticeable strategy to increase brand awareness.
Open source design Designs which are made freely available for anyone to make or adapt without paying for the intellectual property.
Created by: Naledi Nyoni
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