Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Pub. Spkg. Ch. 17
| Term | Definition |
|---|---|
| attitude | A state of mind about something; the beliefs or feelings one has about other people, ideas, and events |
| behaviors | The outward expression of attitudes |
| belongingness needs | People's needs to have friends and be loved by others |
| fear appeal | An emotional appeal that motivates the audience to act by making them feel fearful or vulnerable |
| hierarchy | An arrangement of ideas, things, or people in the order of their importance |
| Motivated Sequence | An approach to structuring a persuasive speech that includes five steps: attention, need, satisfaction, visualization, and action |
| motivation | An incentive to believe or act in a certain way |
| persuasion | Intentional communication designed to produce a change in attitudes or behaviors |
| physiological needs | Necessities for existence: food, water and shelter are the most common |
| primacy effect | The arrangement of arguments and evidence at the beginning of a speech so as to have the greatest persuasive impact on an audience |
| safety needs | Human requirements that involve one's well-being or sense of security |
| self-actualization | The realization of one's full potential |
| self-esteem | The feelings a person has about herself or himself |
| speech to actuate | A speech designed to cause someone to change a behavior or to add a new one |
| speech to persuade | A speech to change, create, or reinforce attitudes or behavior |
Created by:
jiberri
Popular Academic Vocabulary sets