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Social Influence

QuestionAnswer
Conformity Giving in to a social group or group pressure.
Identification When we change our opinions and beliefs to that of a group both publicly and privately but only as long as we are part of that social group.
Internalisation A true change of private beliefs to match a group because we genuinely think they are right. This changes us publicly too.
Compliance When we publicly change our behaviour or belief to that of a group but privately we disagree.
Informational social influence (ISI) Where we conform to the group majority in order to act in the correct way. (Social comparison)
Normative social influence (NSI) Conforming to a group majority behaviour or opinion in order to be accepted and approved of by others.
Asch's study 1951 (aim) To find out how much people will conform to a majority opinion when it it clearly incorrect.
Asch's study 1951 (procedure) 6 points •1 participant in a group •18 rounds of guessing a what line matches one of three. •group guess wrong 12 times done with 50 American male college students •participant sat last but one in a row •answers said out loud one after another
Asch's study 1951 (findings) 6 points •average conformity rate was 32 - 37% •no participants conformed every round •74% conformed at least once •some thought they were giving correct answers •some didn't want to be in the minority some thought they could be wrong
Asch's study 1951 (conclusion) Even with the correct answer being obvious, the majority still have a huge impact on an individual. However, this doesn't impact every individual as some go along with the views of others for different reasons.
Milgram's study (aim)
Milgram's study (procedure)
Milgram's study (conclusion)
Milgram's study (findings)
Obedience Complying with the demands of an authority figure.
Zimbardo's study 1973 (aim) To find out whether the personalities of prisoners and prison guards was yo do with the social roles of the given environment.
Zimbardo's study 1973 (procedure) 7 points •21 American males were split into a group of 10 guards and 11 prisoners at random •prisoners were arrested by actual police and brought to 'prison' blindfolded •they were stripped and put into smocks •guards had uniform and mirrored glasses •prisoners
Zimbardo's study 1973 (findings) 5 points •guards became sadistic and prisoners submissive •conforming to social roles isn't automatic prisoners went on hunger strike and pretended to go insane •some guards weren't mean but didnt stop the mean ones •demand characteristics from films
Zimbardo's study 1973 (conclusion) Individuals conform to social roles even when they contradict personal morals and beliefs. This change isn't always automatic.
Social roles Parts individuals play as a member of a social group that fits with the situation.
Created by: Twerpy Kaye
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