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Design Principles
some of the major components of design
Term | Definition |
---|---|
Contrast | idea is to avoid similar elements on the page; clarifies the communication… make elements that are not the same very different |
Repetition | repeat visual elements of the design throughout the piece; purpose is to add visual representation and unify |
Alignment | : every visual element should have some connection to with another element on the page… purpose is to unify and organize |
Proximity | things that go together are grouped closely together |
Dominance | exercising influence or control of the elements on the page |
Hierarchy | control the order in which the viewer/reader perceives the page… direct the reader using diminishing visual impact |
Space | multiple definitions (white space, emptiness, negative space, trapped space, leftover space Activate space: add an object to the page and create context |
Balance | all of the elements on the page flow so that there is some sort of balance |