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AWA ch 6

Dr. Toris

QuestionAnswer
Cognative dissonance a drive or feeling of discomfort, originally defined as being caused by holding 2 or more inconsistant cognitions and subsequently defined as being caused by performing an action that is discrepant from ones customary typically pos. self-esteem
self affirmation theory the idea that people will reduce the impact of a dissonance-arousing threat to their competance on some dimension unrelated to the threat
impact bias the tendency to overestimate the intensity and duration of our emotional reactions to future negative events
postdecision dissonance disonacne aroused after making a decision, typically reduced by enhancing the attractiveness of the chosen alternative and devaluating the rejected alternatives
lowballing car salesman approach...
justification effort the tendency for individuals to increase their liking for something they have worked hard to attain
extenal justification a reason or an explanation for dissonant personal behavior that resides outside the individual
internal justification the reduction of dissonance by changing something about ones self
counterattitudinal advocacy stating an opinion or attitude that runs counter to ones belief or attitude
insufficient punishment the dissonance aroused when individuals lack sufficient external justification for having resisted a desired activity or object, usually resulting in individuals devaluing the forbidden activity or object
self-persuasion a long-lasting form of attitude change that results from attempts at self-justification
Created by: Alexisbru
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