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Chapter 2
Professional Development, Chapter 2 , Pivot Point Esthetics
Term | Definition |
---|---|
Professional | Someone who commits to higher standards of performance and continually seeks to improve. |
Long-range Goal | Identifies where you want your career to be in 5 years. |
Resumé | 1 or 2 page outline that lists your educational history, work experience, additional skills and acheivements. |
Cover letter | The "personality piece" that introduces you to your prospective employer, offers a brief summary of why you would like to be employed the location and gives brief description of your skills/qualities. Necessary companion piece to resumé. |
Application Process | Involves filling out forms for employment before the interview process begins. |
Punctuality | Arriving on time for an interview. |
Personal Qualities | Sincerity and honesty, enthusiasm and charisma, dependability and loyalty, good work ethics and punctuality, flexibility and team spirit, organization and efficiency. |
Work Environment | The physical surroundings and emotional "vibe" from employees currently employed. |
Job Benefits | The amount of money earned, insurance, paid sick or vacation time and educational reimbursements. |
Ready Buyer | An open-minded person that tends to take chance on new products without hesitation. |
Logical buyer | This buyer wants to know all the facts about a product and thinks carefully before buying. |
Emotional buyer | This buyer bases purchases more on personal reasons than facts. |
Bargain buyer | This person wants to save money and concentrates more on price than quality. |
Stubborn buyer | This buyer puts up a struggle and enjoys debating with you. |
Performance review | An opportunity to discuss your job performance with your manager. |
Recommended colors for resumé papers | White, pale blue, grey, ivory, cream, or pale beige |
Size of skin care center | Least important factor in deciding whether to accept a position. |
Networking | Refers to developing relationships with individuals who can put you in contact with customers or potential employers. |
Customer service | Generally described as personal attention to needs of the client and a willingness to show concern for the client's personal well-being. |
Marketing | Technique used to create an awareness of a product or service. |
Word of mouth | Method of advertising that is considered to be the most effective in building a clientele. |
Rebooking | What asking a current client to make a future appointment is called. |
Promotional literature | Flyers, newsletters, postcards, brochures. |
Retailing | Refers to recommending and providing the best products for a client to purchase. |
Customizing | Refers to strategy for finding the correct product to fit the needs of the client. |
Cross-Selling | Building on a sale by recommending a product the complements another product the client has already purchased. |
Need (buyer motivation) | The easiest buyer motion to recognize. |
Referral promotion | Client receives a discount or free gift if the refer a friend who later comes in for a treatment. |
Facing the product | Displaying a minimum of 2 products on the front edge of a display shelf to create easy access and high visibility of products. |
Examples of lifelong learning commitment | Trade shows, Current periodicals, seminars, classes. |
Comparison shopping | The practice of visiting competitors to compare their business practices to your own. |
Goals | Identifies desired objective that helps to focus and define the path a career will take. |
Medium Weight (24-26 lb.) | Paper stock that is recommended for resumé, cover letter and envelope. |
Legible font (non-decorative, 10-11 pt.) | Recommended font for resumé,cover letter and envelope. |