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PSY331 ch7 def

PSY3331 ch7 def

Cognitively Based Attitude based primarily on people's beliefs about the properties of an attitude object
Affectively Based Attitude based more on people's feelings and values than on their beliefs about the nature of an attitude
Classical Conditioning Stimulus that elicits emotional response is repeatedly paired w/a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the 1st stimulus (i.e gma sends me dino books & smell of her house makes me think dinosaurs)
Operant Conditioning Behaviors we freely choose to perform become more/less frequent depending on reward/punishment -- (i.e. white dad tells daughter to not play with "those kind" [black kids], eventually kid adopts dad's racist attitude)
Behaviorally Based Attitude based on observations of how one behaves toward an object -- initial attitude has to be weak/ambiguous (i.e. I guess I like i working out because I always go)
Explicit Attitudes attitudes we consciously endorse and can easily report
Implicit Attitudes attitudes that exist outside of conscious awareness
Persuasive Communication A message advocating a particular side of an issue
Yale Attitude Change Approach The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication , and the nature of the audience
Elaboration Likelihood Model Model explaining 2 ways which pers. comm can cause attitude change: centrally, when ppl are motivated & have the abil to pay attn to the arguments in the comm, & peripherally, when people dont pay attn to arguments but are instead swayed by surface chars
Central Route to Persuasion The case in which people have both the ability and the motivation to elaborate on persuasive comm, listening carefully to and thinking about the arguments presented
Peripheral Route to Persuasion The case in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by more superficial cues
Fear-Arousing Communication Persuasive message that attempts to change people's attitude by arousing their fears
Heuristic-Systemic Model of Persuasion An explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using mental shortcuts or heuristics
Attitude Accessibility The strength of the association between an attitude object and a person'd eval of that object, measured by the speed with which people can report how they feel about an object
Theory of Planned Behavior The idea that people's intentions are the best predictors of their deliberate behaviors, which are determined by theit attitudes toward specific behaviors, subjectivr norms, and perceived bevahioral control
Created by: fowess