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Knowledge Matters

Lessons7-10

TermDefinition
Media planner People who plot marketing strategies for events or products.
New media People who plot marketing strategies for events or products.
Media: In advertising, media describes avenues for communicating a message. The most common forms of media are TV, newspapers, radio, and the Internet.
Traditional media: The different avenues through which a business can reach its potential customers, excluding the Internet. Examples include broadcast TV, cable TV, radio, and newspapers.
New media The Internet and mobile devices such as smartphones.
Social media A subset of new media that facilitates two-way interactions between a band or team and its fans. Popular social media websites and mobile apps include Twitter and Facebook.
Awareness Awareness is measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
Demographics The basic characteristics of a population segment, such as gender, age, and income.
Social media Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication
Social media marketer Unwanted email solicitations from companies.
Spam Unwanted email solicitations from companies.
Marketing campaign The methods and strategies a company uses to promote a product, service, or event.
Brand recognition The general awareness of a particular brand among the general population
Brand reputation How a brand is perceived in the marketplace.
Contextual advertising Advertising targeted to online users based upon their self-reported preferences.
Viral marketing In the context of social media marketing, viral marketing is using consumers to share an organization’s message with their friends and family using social media. A band’s music video that is shared widely on Facebook is an example.
Authenticity An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
Opening act The first band to perform at a venue on a given night. This band is usually newer and less known than the headlining band.
Headliner The main band to perform at a stadium on a given night.
Stadium manager: The individual who manages the stadium and works with promoters and others to bring profitable events to the stadium.
Promoter The individual or company who brings acts to major stadiums.
Created by: 269320