click below
click below
Normal Size Small Size show me how
EOPA TUshery2
| Term | Definition |
|---|---|
| Ledgers | books in which financial records are written |
| Accounts Payable | money an organization owes to its vendors and suppliers |
| Account Taxes | taxes built up over time, unpaid taxes |
| Risk Taking | bearing the uncertainties that are part of the marketing process |
| Shopping Goods | items purchased after comparing prices and features |
| Industrial Goods | physical products purchased by companies to produce other products |
| Marketing Mix | the blending of four marketing elements- product, distribution, price and promotion |
| Technical Skills | skills that involve the ability to perform tasks in a specific discipline or department |
| Working Capital | the difference between current assets and current liabilitiesP |
| Profitability Ratio | measure the company's ability to generate profits |