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Stangor Chp 2

QuestionAnswer
The change of schemas or attitudes on the basis of new information. accommodation
A phenomenon in which an accessible stimulus, such as a number (the anchor) overly influences our judgment b/c we do not sufficiently adjust our judgments away from it enough anchoring and adjustment
when our existing knowledge influences new information in a way that makes the conflicting information fit with our existing schemas and attitudes assimilation
learning that occurs when an object or event comes to be associated with response, such as a behavior or positive or negative emotion associational (classical or respondent) conditioning/learning
the tendency to make judgments of the frequency or likelihood that an event occurring on the basis of the ease with which it can be retrieved from memory availability heuristic
the likelihood that events occur across a large population base rates
the extent to which a particular schema or attitude is activated in memory, and this likely to be used in perception cognitive accessibility
the tendency to think about events according to "what might have been" counter factual thinking
a neuroimaging technique which assesses brain activity by measuring event-related functional magnetic resonance imaging (fMRI)
the tendency to overestimate the extent to which other people are similar to us false consensus bias
the relatively permanency change in thoughts, feelings or behavior that occurs as a result of experience learning
techniques that directly or indirectly assess the structure and function of the brain neuroimaging
learning that occurs through exposure to and observation of the behavior of others observational learning (modeling)
learning based on principle that experiences that are followed by positive experiences or emotions (rewards) are likely to be repeated, (punishments) are less likely to be repeated operant or instrumental learning
the technique of temporarily bringing information into memory through exposure to situational events priming
basing our judgments on information that seems to represent, or match, what we expect to happen representativeness heuristic
attracting attention, for instance, because they are unique, colorful, bright or moving salient
the part of our mental activity that relates to social activities and which helps us meet the goal of understanding and predicting behaviors in ourselves and others social cognition
social cognition that occurs quickly and without taking much effort and often out of our conscious awareness spontaneous (automatic) processing
social cognition that is systematic and takes effort thoughtful (controlled) processing
Created by: mpolm
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