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Chapter 2

TermDefinition
Strategic competitiveness Achieved when a firm successfully formulates and implements a value-creating strategy
Strategy An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
Competitive advantage A firm has competitive Advantage when it implements a strategy that creates Superior value for customers and competitors are unable to duplicate or find too costly to try to imitate
Created by: jdill10
Popular Management sets

 

 



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