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BUS272
Ch.9
| Question | Answer |
|---|---|
| commnication | the process by which information is transmitted and understood btw 2+ ppl |
| why is communication important | - coordinating work activities - vehicle for organizational learning - critical ingredient for decision making - influencing others |
| communication process model | - a sender transmits a message through a medium - a receiver decodes the message and provides a feedback. - there's noise in btw (anything that interferes) |
| communication process model: how to improve commnunication | - both parties are in the same channel and have similar codebook - both parties share similar mental models - sender is experienced at communicating the msg topic |
| characteristics of social media | - User-generated content - serves diverse functions |
| user-generated content (UGC) | - users, not professional, create the content - usually interactive (ie. viewer can respond) |
| examples of UGC | Facebook, blogs, wikis, tweets |
| functions of social medis | - presenting individual's identity - enabling conversations - sharing information - maintaining relationships |
| problem with email | - communicate emotion poorly - reduce politeness and respect - increase info overload |
| why choose rich media channel | - convey multiple cues - allow timely feedback - allow customized msg - permit complicated info |
| when to use rich media channel | - non-routine - ambiguous |
| persuasion | - changing another person's belief or attitudes - corporately vs socially |
| examples of communication barrier | - perceptions - filter - language - info overload |
| cross-cultural communication | - language - voice intonation - body language |
| how does organizational grapevine work before social media? | - transmits information rapidly in all directions - follows a cluster chain pattern - more active in homogeneous groups - transmit some degree of truth |
| cluster chain pattern | - in the cluster chain, a person tells the information to the selected persons who may in turn relay the information to other selected persons |
| how does organizational grapevine work after social media? | - email, social networking, become mainstream - globalize |
| grapevine | - informal type of communication - satisfying the employees' social affiliation needs. |
Created by:
sky58658
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