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OLS 274 Final Exam

Purdue University OLS 274 Final Exam

QuestionAnswer
economics definition understanding the choices people make in using scarce resources
macro economics the study of a country's overall economic issues
GDP sum of all goods and services produced within a nation's boundaries each year
the two major policy tools available for controlling economic activity are monetary and fiscal policies
as the price of a good or service increases, the quantity demanded __________ decreases
as price rises, the quantity of a product that is supplied _______ rises
demand curve shows _______ the relationship between different prices and the quantity requested at each price
equilibrium is established when ________ quantity purchased = quantity offered
small business example farm
innovations are______ small businesses that provide fertile ground for new ideas
globalization has resulted in ________ high quality products for low cost
one should decide on a business that ______ matches what you want and offers profit potential
reasons to choose entrepreneurship: pursue vision, achieve financial success, or be their own boss
angel investor invests money in new ventures in exchange for equity
management definition process of achieving organizational objectives through people and other resources
technical skills needed for managerial success techniques, tools, and equip of department
human skills needed for managerial success interpersonal skills to work efficiently through people; leading and motivating
conceptual skills needed for managerial success see the organization as a unified whole
employee empowerment: vision should be ________ focused, yet flexible
empowerment definition: policy of allowing employees to immediately respond to customer problems without having to obtain prior approvals from senior management
1st step in employee recruitment process identify job requirements
last step in employee recruitment process select candidates
types of incentive compensation programs profit sharing, gainsharing, pay for knowledge, bonus
maslow's hierarchy of needs (need to know lowest level to highest) physiological, safety, social, esteem, self actualization
team norms definition team norms are informal and unwritten standards of behavior
types of communication: oral, written, formal, informal, nonverbal, internal/external
feedback definition helps determine if a message was correctly interpreted
location decisions proximity to raw materials, markets, labor
why would one offshore products low labor costs
utility: time good or service available
utility: place available in location
utility: ownership transfer from seller to buyer
consumer behavior process 1st step recognition of problem
consumer behavior process last step post-purchase evaluation
first step in marketing strategy identify target market
examples of market segmentation geographical, demographic, psychographic, product related
product categories: convenience frequent, unimportant (milk)
product categories: shopping infrequent, very important (fridge)
product categories: specialty infrequent, important; high price (diamond)
UPC benefits evaluate customer purchases, speed up transactions, control inventory
product mix: brand preferences customers choose one brand over the other
when a firm tries to differentiate its products, it often applies a concept known as _______ positioning
distribution definition moving goods and services from producer to buyer
automatic merchandising example vending machines
last step of supply chain consumer
2 types of advertising comparative, informative
steps of the selling process qualifying, demonstration
expert system imitates human thinking
types of accountants (question gives example, need to know what type) management, government, public
things on the balance sheet assets, liabilities, and owner's equity
assets examples cash, inventory, accounts receivable, patents
income statement things expenses, revenues, net income
2 types of stock preferred, common
benefit of merger or acquisition synergy
types of economic systems (just have to know list) capitalism, planned, mixed
factors of production natural resources, human resources, capital, and entrepreneurship
types of market structure (just have to know list) pure competition, monopolistic competition, oligopoly, monopoly
financial manager does what determines most efficient use of funds
what is financial risk the uncertainty regarding the gain or loss from an investment
return definition gain or loss that results from an investment over a specified unit of time
financial plan specifies the funds a firm will need for period of time, the timing of inflows and outflows, and the most appropriate sources and uses of funds
participants in the financial system individuals, government, and businesses
types of securities stocks, bonds, money market instruments
banks regulation among the most heavily regulated businesses
upper management: jobs like CEO, governor, mayor
middle management: jobs like regional manager, division head, director
lower level management: team leaders, assistant managers, shift manager
profit is essential because: it serves as a primary incentive for people to start companies, expand them, and provide consistently high-quality competitive goods and services
sources of capital are loans reinvested profits, investments from stockholders
human resources include everyone who works for a company
invisible hand of competition: when green lawn inc. finds itself losing contracts because loprice lawn co. charges less money. green lawn responds by lowering its bids
relationship era: benefits derived from deep ongoing links with individual customers, employees, suppliers, and other businesses. began in 1990
marketing era: consumer orientation, seeking to understand and satisfy needs and preferences of customer groups
ethical issues and technology technology has expanded the range of ethical issues
consumer behavior definition the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, or ideas to satisfy needs and the impact that these processes have on the consumer and society.
forming: orientation, breaking the ice. leader facilitates social interchanges
storming conflict, disagreement. leader encourages participation, differences surface
norming establishment of order and cohesion. leader helps clarify team roles, norms, and values
performing cooperation, problem solving. leader facilitates task accomplishment
adjourning task completion. leader brings to closure, signifies completion
Popular Management sets

 

 



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