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In general, the best persuasive messages ________ the audience's potential resistance. anticipate and address
Which of the following is not an example of demographic information? Lifestyle
Personality, lifestyle, and attitudes are assessed through psychographic studies.
If you're not sure that a single medium will help you reach your audience, you should use two or more types of media to reach out to them.
If a supervisor approaches a worker who consistently arrives late by saying, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for Safety and security.
Most persuasive messages combine logical and emotional factors.
The direct approach for persuasion is effective for a receptive audience.
The term AIDA stands for attention, interest, desire, action.
With the AIDA approach, which of the following would be the best opening to your message? "How would you like to save up to 70% on prescription drugs?"
The purpose of the interest section of a persuasive message is to explain the relevance of your message to your audience.
When using the AIDA approach to persuasion, the closing should urge the audience to take the action you are requesting.
An effective ending for a persuasive message would be "Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change."
The secret to a successful action phase in the AIDA model is emphasizing how taking the action you propose will benefit the audience.
You can use the AIDA approach for persuasive messages with either the direct or the indirect approach.
Using the AIDA approach with online social media requires a conversational, interactive way of operating.
An advertisement stating that a new resort offers "freedom and comfort along with $50 savings each day" is using both logical and emotional appeals.
An analogy lets you reason from one specific piece of evidence to another specific piece of evidence.
Which of the following statements represents the deductive approach to persuasion? "Because the stock market is expected to fall next month, shares of our company stock will probably also decline."
When writing persuasive messages, one way to avoid faulty logic is to avoid hasty generalizations
One way to overcome audience resistance to your message is to present all sides of the issue before making the case for your position.
 

 



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