If you're not sure that a single medium will help you reach your audience, you should

use two or more types of media to reach out to them.

The direct approach for persuasion

is effective for a receptive audience.

The term AIDA stands for

attention, interest, desire, action.

With the AIDA approach, which of the following would be the best opening to your message?

"How would you like to save up to 70% on prescription drugs?"

The purpose of the interest section of a persuasive message is to

explain the relevance of your message to your audience.

When using the AIDA approach to persuasion, the closing should

urge the audience to take the action you are requesting.

An effective ending for a persuasive message would be

"Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change."

The secret to a successful action phase in the AIDA model is

emphasizing how taking the action you propose will benefit the audience.

You can use the AIDA approach for persuasive messages with

either the direct or the indirect approach.

Using the AIDA approach with online social media

requires a conversational, interactive way of operating.

An advertisement stating that a new resort offers "freedom and comfort along with $50 savings each day" is using

both logical and emotional appeals.

reason from one specific piece of evidence to another specific piece of evidence.

Which of the following statements represents the deductive approach to persuasion?

"Because the stock market is expected to fall next month, shares of our company stock will probably also decline."

One way to overcome audience resistance to your message is to

present all sides of the issue before making the case for your position.

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Question	Answer
In general, the best persuasive messages ________ the audience's potential resistance.	anticipate and address
Which of the following is not an example of demographic information?	Lifestyle
Personality, lifestyle, and attitudes are assessed through	psychographic studies.
If you're not sure that a single medium will help you reach your audience, you should	use two or more types of media to reach out to them.
If a supervisor approaches a worker who consistently arrives late by saying, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for	Safety and security.
Most persuasive messages combine	logical and emotional factors.
The direct approach for persuasion	is effective for a receptive audience.
The term AIDA stands for	attention, interest, desire, action.
With the AIDA approach, which of the following would be the best opening to your message?	"How would you like to save up to 70% on prescription drugs?"
The purpose of the interest section of a persuasive message is to	explain the relevance of your message to your audience.
When using the AIDA approach to persuasion, the closing should	urge the audience to take the action you are requesting.
An effective ending for a persuasive message would be	"Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change."
The secret to a successful action phase in the AIDA model is	emphasizing how taking the action you propose will benefit the audience.
You can use the AIDA approach for persuasive messages with	either the direct or the indirect approach.
Using the AIDA approach with online social media	requires a conversational, interactive way of operating.
An advertisement stating that a new resort offers "freedom and comfort along with $50 savings each day" is using	both logical and emotional appeals.
An analogy lets you	reason from one specific piece of evidence to another specific piece of evidence.
Which of the following statements represents the deductive approach to persuasion?	"Because the stock market is expected to fall next month, shares of our company stock will probably also decline."
When writing persuasive messages, one way to avoid faulty logic is to	avoid hasty generalizations
One way to overcome audience resistance to your message is to	present all sides of the issue before making the case for your position.

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