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Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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In general, the best persuasive messages ________ the audience's potential resistance. | show 🗑
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show | Lifestyle
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Personality, lifestyle, and attitudes are assessed through | show 🗑
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If you're not sure that a single medium will help you reach your audience, you should | show 🗑
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If a supervisor approaches a worker who consistently arrives late by saying, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for | show 🗑
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show | logical and emotional factors.
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The direct approach for persuasion | show 🗑
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show | attention, interest, desire, action.
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show | "How would you like to save up to 70% on prescription drugs?"
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The purpose of the interest section of a persuasive message is to | show 🗑
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When using the AIDA approach to persuasion, the closing should | show 🗑
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show | "Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change."
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The secret to a successful action phase in the AIDA model is | show 🗑
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show | either the direct or the indirect approach.
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show | requires a conversational, interactive way of operating.
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show | both logical and emotional appeals.
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An analogy lets you | show 🗑
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show | "Because the stock market is expected to fall next month, shares of our company stock will probably also decline."
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When writing persuasive messages, one way to avoid faulty logic is to | show 🗑
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show | present all sides of the issue before making the case for your position.
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