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| In general, the best persuasive messages ________ the audience's potential resistance. | anticipate and address
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| Which of the following is not an example of demographic information? | Lifestyle
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| Personality, lifestyle, and attitudes are assessed through | psychographic studies.
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| If you're not sure that a single medium will help you reach your audience, you should | use two or more types of media to reach out to them.
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| If a supervisor approaches a worker who consistently arrives late by saying, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for | Safety and security.
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| Most persuasive messages combine | logical and emotional factors.
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| The direct approach for persuasion | is effective for a receptive audience.
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| The term AIDA stands for | attention, interest, desire, action.
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| With the AIDA approach, which of the following would be the best opening to your message? | "How would you like to save up to 70% on prescription drugs?"
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| The purpose of the interest section of a persuasive message is to | explain the relevance of your message to your audience.
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| When using the AIDA approach to persuasion, the closing should | urge the audience to take the action you are requesting.
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| An effective ending for a persuasive message would be | "Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change."
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| The secret to a successful action phase in the AIDA model is | emphasizing how taking the action you propose will benefit the audience.
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| You can use the AIDA approach for persuasive messages with | either the direct or the indirect approach.
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| Using the AIDA approach with online social media | requires a conversational, interactive way of operating.
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| An advertisement stating that a new resort offers "freedom and comfort along with $50 savings each day" is using | both logical and emotional appeals.
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| An analogy lets you | reason from one specific piece of evidence to another specific piece of evidence.
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| Which of the following statements represents the deductive approach to persuasion? | "Because the stock market is expected to fall next month, shares of our company stock will probably also decline."
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| When writing persuasive messages, one way to avoid faulty logic is to | avoid hasty generalizations
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| One way to overcome audience resistance to your message is to | present all sides of the issue before making the case for your position.
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