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Social Influence
| Question | Answer |
|---|---|
| A change in behaviour as a result of explicit or implicit social pressure | Conformity |
| What is compliance? | public change in belief |
| What is internalisation? | True change in belief |
| What is identification? | Adopting behaviour to be like someone |
| What is informational social influence? | using other's knowledge to not be wrong |
| What is normative social influence? | Wanting to fit in |
| What variables affect conformity? | Group size, unanimity, difficulty |
| What experiment is used for Conformity to Social Roles? | Zimbardo - Stanford Prison |
| What experiment supports obedience? | Milgram - electric shock |
| What is the agentic state? | Allowing others to direct your actions |
| What is a buffer an example of? | Situational variables |
| What study supports uniform as a situational variable? | Bickman |
| Traditional values, respect of authority, and rigid opinions are traits of what? | Authoritarian Personality |
| What study supports resistance to social influence? | Asch variation |
| What helps minority influence? | Consistency, commitment, and flexibility |
| What is synchronic consistency? | Agreement over all |
| What is diachronic consistency? | Agreement over time |
| The Suffragettes are an example of what? | Minority influence |
| What is the Snowball Effect? | Where gradually more people convert from majority to minority |
| What is gradual commitment? | Small instruction obeyed, bigger one harder to resist |
| How many men were tested in Asch's original research? | 123 |
| How many critical trials were in Asch's original study? | 12 |
| What was the average conformity rate in Asch's original study? | 32% |
| What was the percentage of pp's that never conformed in Asch's original study? | 25% |
| How many pp's conformed at least once in Asch's original study? | 75% |