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Rhetoric

Rhetoric vocabulary

TermDefinition
claim The writer's position on a problem or an issue
support reasons and evidence that help support or justify the claim
counterargument brief argument that goes against a writer's claim
bandwagon appeal taps into people's desire to belong or be part of a group
ethos an appeal to credibility or character
pathos an appeal to emotion
logos an appeal to logic or reason
weasel words words used to suggest a positive meaning without actually really making any guarantee
magic ingredients some almost miraculous discovery makes the product exceptionally effective
patriotism purchasing the product shows your love of your country
transfer positive words, images, and ideas used to suggest that the product being sold is also positive
plain folks the product is a practical product for ordinary people
snob appeal using the product makes the customer feel part of an elite group
bribery offering something "extra." Buy a burger; get free fries
loaded language using words with positive or negative connotations to stir people's emotion
repetition uses the same word or phrase more than once for emphasis
parallelism uses similar grammatical constructions to express ideas that are related. Often create a rhythm
rhetorical question a figure of speech in the form of a question that is asked in order to make a point rather than to elicit an answer
testimonial a personal recommendation
evidence something that furnishes proof
target audience the specific group to which advertising is directed
demographics the statistical data of a population, especially those showing average age, income, education, etc
argument an oral disagreement; verbal opposition
propaganda Official government communications to the public that are designed to influence opinion. The information may be true or false, but it is always carefully selected for its political effect.
Created by: myerss
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