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Chapter Three

Intro Comm - Chapter 3

perception the process of making meaning from environment experiences
selection the process of paying attention to a certain stimulus
organization the process of categorizing information that has been selected for attention
perceptual schema a mental framework for organizing information
interpretation the process of assigning meaning to information that has been selected for attention and organized
stereotype a generalization about a group or category of people that is applied to individual members of that group
primacy effect the tendency to emphasize the first impression over later impressions when forming a perception
recency effect the tendency to emphasize the most recent impression over earlier impressions when forming a perception
perceptual set a person's predisposition to perceive only what he or she wants or expects to perceive
attribution an explanation for an observed behavior
self-serving bias the tendency to attribute one's successes to stable internal causes and one's failures to unstable external causes
fundamental attribution error the tendency to attribute others' behaviors to internal rather than external causes
self-concept the set of perceptions a person has about who (s)he is; aka identity
identity the set of perceptions a person has about who (s)he is; aka self-concept
Johari window a visual representation of components of the self that are known or unknown to the self and to others
self-fulfilling prophecy an expectation that gives rise to behaviors that cause the expectation to come true
self-esteem one's subjective evaluation of one's value and worth as a person
image the way one wishes to be seen or perceived by others
image management the process of projecting one's desired public image
life story a way of presenting oneself to others that is based on one's self-concept but is also influenced by other people
face a person's desired public image
facework the behaviors people use to establish and maintain their desired public image with others
face needs important components of one's desired public image
fellowship face the need to be liked and accepted by others
autonomy face the need to avoid being imposed on by others
competence face the need to be respected and viewed as competent and intelligent
face-threatening act any behavior that threatens one or more face needs
Created by: moogoogaiboo
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