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4.08
| activity reports | reports showing activity of someone or something |
| call reports | records of meetings and contacts |
| competitive advantage | edge in offer |
| cookies | text files used to track people on the internet |
| database | storage for all data and info |
| delphi technique | expert in a field |
| lost sales report | record of why item have been lost |
| MkIS | organized way to store info and data |
| mail interview | survey via mail |
| niche | small segment of a market |
| observation | staking |
| personal interview | face-to-face interview |
| qualitative data | fact and firgures based on opinion |
| quantitative data | numerical facts and figures |
| reliable | can be trusted |
| request and complaint reports | lets you know if somethings wrong |
| telephone interview | interview over a telephone |