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Rhetorical Terms

Glossary of Rhetorical Terms for AP English 12

TermDefinition
audience the listener, viewer, or reader of a text. Most texts are likely to have multiple audiences.
concession an acknowledgement that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument.
connotation Meanings or associations that readers have with a word beyond its dictionary definition, or denotation. Connotations are usually positive or negative, and they can greatly affect the author's tone.
context the circumstances, atmosphere, attitudes, and events surrounding a text
counterargument an opposing argument to the one a writer is putting forward. Rather than ignoring a counterargument, a strong writer will usually address it through the process of concession and refutation.
Created by: JHeath
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