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Agenda Setting

Comm Theory - Agenda Setting

TermDefinition
agenda-setting hypothesis the mass media have the ability to transfer the salience of issues on their news agenda to the public agenda
media agenda the pattern of news coverage across major print and broadcast media as measured by the prominence and length of stories
public agenda the most important public issues as measured by public opinion surveys
index of curiosity a measure of the extent to which individuals' need for orientation motivates them to let the media shape their views
framing the selection of a restricted number of thematically related attributes for inclusion on the media agenda when a particular object or issue is discussed
interest aggregations clusters of people who demand center stage for their one overriding concern; pressure groups
communitarian ethics a moral responsibility to promote community, mutuality, and persons-in-relation who live simultaneously for others and for themselves
agape love an unconditional love for others because they are created in the image of God
Created by: moogoogaiboo