click below
click below
Normal Size Small Size show me how
Agenda Setting
Comm Theory - Agenda Setting
Term | Definition |
---|---|
agenda-setting hypothesis | the mass media have the ability to transfer the salience of issues on their news agenda to the public agenda |
media agenda | the pattern of news coverage across major print and broadcast media as measured by the prominence and length of stories |
public agenda | the most important public issues as measured by public opinion surveys |
index of curiosity | a measure of the extent to which individuals' need for orientation motivates them to let the media shape their views |
framing | the selection of a restricted number of thematically related attributes for inclusion on the media agenda when a particular object or issue is discussed |
interest aggregations | clusters of people who demand center stage for their one overriding concern; pressure groups |
communitarian ethics | a moral responsibility to promote community, mutuality, and persons-in-relation who live simultaneously for others and for themselves |
agape love | an unconditional love for others because they are created in the image of God |