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Cultivation

Comm Theory - Cultivation Theory

TermDefinition
institutional process analysis scholarship that penetrates behind the scenes of media organizations in an effort to understand what policies or practices might be lurking there
message system analysis scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method
dramatic violence the overt expression or serious threat of physical force as part of the plot
cultivation analysis research designed to find support for the notion that those who spend more time watching TV are more likely to see the "real world" through the TV's lens
accessibility principle when people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly
mainstreaming the blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common outlook through constant exposure to the same images and labels
resonance the condition that exists when viewers' real-life environment is like the world of TV; these viewers are especially susceptible to TV's cultivating power
heavy viewers TV viewers who report they watch at least 4 hours per day; television types
cultivation differential the difference in the percentage giving the "television answer" within comparable groups of light and heavy TV viewers
meta-analysis a statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between 2 variables
mean world syndrome the cynical mindset of general mistrust of others subscribed to by heavy TV viewers
Created by: moogoogaiboo
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