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Cultivation
Comm Theory - Cultivation Theory
| Term | Definition |
|---|---|
| institutional process analysis | scholarship that penetrates behind the scenes of media organizations in an effort to understand what policies or practices might be lurking there |
| message system analysis | scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method |
| dramatic violence | the overt expression or serious threat of physical force as part of the plot |
| cultivation analysis | research designed to find support for the notion that those who spend more time watching TV are more likely to see the "real world" through the TV's lens |
| accessibility principle | when people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly |
| mainstreaming | the blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common outlook through constant exposure to the same images and labels |
| resonance | the condition that exists when viewers' real-life environment is like the world of TV; these viewers are especially susceptible to TV's cultivating power |
| heavy viewers | TV viewers who report they watch at least 4 hours per day; television types |
| cultivation differential | the difference in the percentage giving the "television answer" within comparable groups of light and heavy TV viewers |
| meta-analysis | a statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between 2 variables |
| mean world syndrome | the cynical mindset of general mistrust of others subscribed to by heavy TV viewers |
Created by:
moogoogaiboo