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Social Judgment
Comm Theory - Social Judgment Theory
Term | Definition |
---|---|
Social Judgement - Involvement | Perception and evaluation of an idea by comparing it with current attitudes. |
Latitude of Acceptance | The range of ideas that a person sees as reasonable or worthy of consideration. |
Latitude of Rejection | The range of ideas that a person sees as unreasonable or objectionable. |
Latitude of Noncommitment | The range of ideas that a person sees as neither acceptable nor objectionable. |
Ego-Involvement | The importance or centrality of an issue to a person's life, often demonstrated by membership in a group with a known stand. |
Contrast | A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are. |
Assimilation | A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are. |
Booomerang Effect | Attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea. |
Reference Groups | Groups that members use to define their identity. |
Pluralistic ignorance | The mistaken idea that everyone else is doing or thinking something that they aren't. |