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Social Judgment

Comm Theory - Social Judgment Theory

Social Judgement - Involvement Perception and evaluation of an idea by comparing it with current attitudes.
Latitude of Acceptance The range of ideas that a person sees as reasonable or worthy of consideration.
Latitude of Rejection The range of ideas that a person sees as unreasonable or objectionable.
Latitude of Noncommitment The range of ideas that a person sees as neither acceptable nor objectionable.
Ego-Involvement The importance or centrality of an issue to a person's life, often demonstrated by membership in a group with a known stand.
Contrast A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
Assimilation A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
Booomerang Effect Attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea.
Reference Groups Groups that members use to define their identity.
Pluralistic ignorance The mistaken idea that everyone else is doing or thinking something that they aren't.
Created by: moogoogaiboo
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