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Attitudes

TermDefinition
Attitude an evaluation a person makes of an object, person, group, event or issue
Evaluation the judgement being made, either positive, negative or neutral about aspects of our lives and the world in which we live
Tri-component model proposes there are three components of an attitude (ABC)
Affective component the emotional reactions an individual has towards an object person group, event or issue
Behavioural component the way and attitude is expressed through our actions
Cognitive component the beliefs we have about an object, person, group, event or issue
Link between attitude and behaviour determined by strength of attitude, accessibility, social context and perceived control
Modelling when the behaviour of and consequences for another is observed to guide thoughts, feelings and behaviour
Classical conditioning learning which occurs with the repeated connection of two different stimuli
operant conditioning learning based on the assumption that we tend to repeat behaviour which is rewarded, and not repeat behaviour which has undesirable consequences
Created by: isabelj
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