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3.04

vocabulary

TermDefinition
Direct Marketing Enables marketers to target specific groups of customers to get the best results
Banner Ads Embedding an ad into a web page-known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company websit
Buttons Smaller banner ad normally used to advertise used in creating the site
Pop-Up Front/Under Ads Ads that display in a new browser window either in the front or behind the current browser window
Flash Ads adding interactive elements to standard HTML sites
Floating Ads Move across a screen or floats above the content
Exit Pops When you exit a related website opens
Rich Media Ads Includes animation or video and have more complex user interaction
Text Ads Advertising using text based hyperlinks-All website text is written in HTML language
Advergames Video games containing ads
Virtual Worlds These are still evolving and not very successful-can used to marker a virtual store
Sponsorships Companies that pay to advertise on certain websites in order to be affiliated or recognized-these are becoming more popular as a subtle way to get your message to the consumer
Sponsored Search Results Ads from companies that may say "brought to you by"
Bookmarks/Favorites Collection of direct links to predefined web pages stored in your web browser
Guides Assists in providing information or a road map to the web
Email Based Ads Embedded in or the entire email is an advertisement
Mobile Marketing The use of wireless network and cell phone as a means of marketing communication
SMS(text message) Exchange of short text messages between fixed line or mobile phones
Mobile advergaming Games on the move
Websites Groups of pages on the www. devoted to one or several topics
Location Based Services Recommendation of services like restaurants, retailers, events, etc. in an area
QR Codes Web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response(QR) codes
Created by: Rachel_1
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