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CST 110

Intro to Communication_Chapter 2

TermDefinition
Paradigm Belief system tab represents a particular worldview
Theory A set of statements that explains a particular phenomenon.
Methods The specific ways that scholars collect and analyze data which they then use to prove or disprove their theories.
Rhetoricians Scholars who study the art of public speaking and the art of persuasion.
Elocutionists Scholars in the 19th century who promoted the study of the mechanics of public speaking , including proper pronunciation, grammar, and gestures.
Social Science Approach Contemporary term for behaviorist approach
Behaviorism The focus on the study of behavior as a science
Naturalistic Relating to everyday, real-life situations, such as classroom, cafe, or shopping mall.
Quantitative Methods Methods that convert data to numerical indicators, and then analyze these numbers using statistics to establish relationships among the concepts.
Demand-Withdrawl An interaction pattern in which one partner criticizes or tries to change the other partner, who responds by becoming defensive and then disengaging-either psychologically or physically.
Attachment An emotional tie, such as the closeness young children develop with their caregivers.
Interpretive Approach Contemporary term for humanistic (rhetorical) study.
Rhetoric Communication that is used to influence the attitudes or behaviors of others; the art of persuasion.
Humanism A system of thought that celebrates human nature and its potential.
Qualitative Methods Methods in which researchers study naturally occurring communication rather than assembling data and converting it to numbers.
Content Analysis Approach to understanding communication that focuses on specific aspects of the content of a text of group of texts.
Ethnographic Relating to studies in which researchers actively engage with participants.
Rhetorical Analysis Used y researchers to examine texts or public speeches as they occur in society with the aim of interpreting textual meaning.
Critical Approach An approach used not only to understand human behavior but ultimately to change society.
Textual Analysis Similar to rhetorical analysis; used to analyze cultural "products," such as media and public speeches.
Created by: ShannonLowe
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