Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Advertising

Advertising Techniques

QuestionAnswer
Association Using positive images, sounds, events, wording etc. In the hope that you will transfer your good feeling about image etc onto the product.
Call to Action Telling you what to do " Buy Now" for example, removes all doubts as to what your next steps are.
Claim Informing you of how the product works or helps you
Humour Using ads that make you laugh can catch the attention and make them more memorable
Hype Using words like "amazing" or "Incredible" make products sound more exciting
Must Have Suggesting that you must have the product to make yourself happy, popular or satisfied
Fear Using a product to solve something you worry about
Repetition Repating an idea or message so you remember it
Special Offers Promoting a special offer can make you feel that you are getting something extra for nothing
Sense Appeal Using images and sounds to appeal to your senses
Testimonials Featuring someone like a celebrity saying how the product has worked for them can be convincing
Weasel Words Implying a product by using words such as "Usually" or "Chances are"
Warm & Fuzzy Using sentimental images such as kids, animals and families to sell products
Scientific Evidence Using scientific charts and images to "prove" something that is often bogus. Statistics and and factual information canbe used to prove the superiority of a product.
Sales and Price Showing or announcing a discounted price can make the product sound better
Created by: simongarrett
Popular Miscellaneous sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards