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TCF 310 Midterm
Media Programming Terms and Strategies
| Term | Definition |
|---|---|
| Advertiser supported media | used to maximize the size of an audience |
| mass appeal channels | want to attract as many viewers as possible |
| niche networks | appeals to a particular audience subgroup |
| off-network syndication | older episodes repeat on cable and independent stations |
| first-run syndication | never distributed as network shows |
| locally produced programming | local news and local sports |
| Programming Model | Select programs, Schedule them into proper lineup, Promote for attention for viewers, and always Evaluating outcome |
| Program Selection Process | Submissions to network- scripts are then chosen, then ordered pilots are made, Bible outlines the characters and relationships, then only few are made as pilots , then show |
| Selection Process | Audience Habits, Novelty, Trendiness, Cost, Compatbility, Differentiation, Talent Availabilty |
| anchoring | beginning evening with strong show |
| lead in | place strong series before new series |
| hammocking | schedule new show between two established programs |
| blocking/stacking | place new program within set of similar programs |
| doubling | two episodes back to back |
| linch pinning/ tentpoling | network focuses on single strong show to hold the other ones before or after |
| counterprogramming | pull viewers from competition by offering something of completely different appeal |
| blunting | match competition with program identical appeal |
| stunting | guest stars, specials, musical episodes |
| supersizing | two hour version of show |
| seamlessness | starting one new program within ending credits of a previous program |
| Program Evaluation Process | Yearlong process usually between March and May and usually during the first 4 or 5 weeks of a new program |
| Broadcast Business Model | 1) prescheduled programs interspersed with 30 seconds spots 2) passive audience 3) single television screen |
| THREATS to Broadcast Business Model | 1) timeshifting, DVRs, instant video 2) interactivity demanded 3) multiple screens with ipads and laptops |
| Broadcast Revenue | Spot ads, product placement, syndication |
| Cable Revenue | Spot Ads Product Placement, syndication and subscriber fees |
| Primetime Access Rules (PTar) | No more than 3 hours of programming in primetime - created need for additional programming -created levels of competition between networks and more programming options for viewers |
| Syndication (Fin Syn) Rules | prevented networks from owning financial interest in programs they did not produce...all syndication rights belong to producer |
| spot advertising | 30 seconds of advertisement time between progamming -cost varies between network and program |
| make goods | free time in the future if show fails to achieve promised ratings |
| audience framentation | taking an audience and putting it into smaller more specific audiences |
| commerical clutter | too much advertisment...leads to viewer overload...DVRs take away commercials |
| brand intergration | using brand and intergrating brand in programming and through advertisments to improve recognition and recall for brand among consumers |
| brand recognition | ability for consumer to make link between the battery brand they saw on televsion |
| brand recall | ability to remember the brand concerning the category its in |
| Levels of Product Placement | Background, Used by Character, or Critical to Story |
| Elements of Great Product Placement | product is mentioned, used, shown on screen, emotional attachment, or metaphor |
| Barriers to Negotiation (Frasier) | 1)Structural - lack of ZOPA 2) Interpersonal- lack of trust,excessive value 3)Pyschological- biases in negotitaions 4)Institutional- internal political and organizational dynamics 5) Cultural- differences in communication styles, world views |
| BATNA (Best Alternative to a Negotiated Agreement | what you will do if you do not reach an agreement |
| reservation price | the value(max or min) at which you would be indifferent between entering into or not entering into an agreement |
| ZOPA (Zone of Possible Agreement) | the range, if one, between the parties reservation prices .. the bargaining range |
| community attennas | antennas erected on high tops and homes that connected to antenna towers to receive the broadcast signals |
| Cable Audience Strategies | Serve the underserved (MTV) Superserve existing audience (Discovery) Spin off (Animal Planet) |
| Cable Specific Startegies | repeat showings throughout week and marathons with other stunts |
| Economics of Televison | BROADCAST- maximize audience to maximize revenue CABLE- maximize subscriber revenue to maximize revenue |
| narrowcasting/ segmentation | specialized cable television channels providing content to move narrowly defined subscribing audiences |
| CW STRATEGIES FOR NEW NETWORK | 1) Organization- good team 2) Build a National Distribution System- convinced 148 or 211 markets 3) Decide on Marketing/Branding Strategy- Name of CW, green, "free to be" slogan 4)Select Programming- 11/13 shows old shows 5) Sell network to adverstise |
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lsmits994
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