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Tanner chapter 6

consumer market market consisting of all people who make purchases for personal use
whoopies 50 plus market
baby boomers 76 billion babies born between the years 1946-1964
generation x after 1964, the birth rate declined for years
baby boomlet when the baby boomers started having children
disposable income the money left after taxes is taken out
discretionary income the money left over after paying basic living expenses
family life cycle the evolution of a family from the young single adult stage to retirement
industrial market "business to business marketing"
derived demand the demand for consumer goods and services
wholesalers they obtain goods from manufacturers and resell them to industrial users, other wholesalers and retailers
retailers buy goods from wholesalers or directly from manufacturers and resell them to the consumer
Created by: Tmoquin14