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STMG Ch. 2

STMG191 Exam 2013 - Environment & Diversity + Jones Text

QuestionAnswer
What does a "competitive advantage" allow a company to do? Deal with market and environmental forces better than its competitors
What comprises the "general environment"? Cultural, economic, legal-polical, and educational conditions
The general environment is comprised of sociocultural, ____________, economic, political-legal, and physical-natural conditions. technological
The ___________ ________________ is comprised of sociocultural, technological, economic, political-legal, and physical-natural conditions. general environment
Created by: ginamaye
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