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Chapter 10
EKU: CCT 300W: Dr. Awang's PowerPointSlides
| Term | Definition |
|---|---|
| Incorporating Graphics in Report | 1. Evaluate the audience 2. Use restraint 3. Be accurate and ethical |
| Incorporating Graphics in Report (Evaluate the audience) | Reader Content schedule budget |
| Incorporating Graphic in Report (Use Restraint) | Do not overuse color or decoration Red=deficits or negative Blue=calmness and authority Yellow= warning |
| Incorporating Graphics in Report | Refer to every graphics in text Place the graphic close to the point where is mentioned Help reader understand the significance of the graphic |
| Guidelines for Appropriate Use of Graphics | Contributes to overall meaning Simple and effective design Appropriate caption or title style |
| Contributes to overall meaning | Reinforces and supplements written or spoken words Communicates ideas that cannot be conveyed effectively in written form |
| Choosing the Appropriate Graphics | Tables Bar Chart Line Chart Pie Chart Gantt Chart Map Flow Chart |
| Table | Show exact figures |
| Bar Chart | Compare one quantity with another |
| Line Chart | Illustrate changes in quantities over time |
| Pie Chart | Show how the parts of a whole are distributed |
| Gantt Chart | Track progress toward completing a project |
| Map | Sow geographic relationships |
| Flow Chart | Illustrate a process or procedure |
| Distinction Between | Quantitative and Qualitative Data |
| Quantitative Data | Meanings derived from numbers Numerical and standardized data Diagrams and statistics |
| Qualitative Data | Meaning expressed through words Non-Standardized data-classification into categories conceptualization |
| All Qualitative Data can be coded quantitatively how? | Please add any additional comments questions |
| Please add any additional comments | Responses are tested-based (qualitative) Sort the responses into categories Give each category a label that represents the theme Categorizing can be viewed as a quantitative |
| Data Analysis Process | Evaluate the information for its usefulness Organized data based on research questions Combine information into tables, charts |
| Organized data based on research questions | Look for common theme |
| Incorporate Graphics in Text | Introduce Show the graphic Interpret and analyze |
| Introduce | Use talking title that interprets the data |
| Show the graphic | place as closely as possible to the introduction |
| Example of Introduce | About two thirds of the consumers preferred to shop in suburban areas rather than in the city, as shown in Figure 1 |
| Interpret and Analyze | Emphasize the main point Summarize statement about the data Compare information in the figure to information obtained from other sources |
| Interpreting the Data | Finding Conclusion Recommendation |
| Finding | A specific, measurable facts from a research study |
| Conclusion | Summation of major facts and evidence derived from finding Answer to research questions Omit percentages |
| Recommendation | A suggested action based on your research |