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Psych social

Psych social influence

PsychologistStudy
Clark MINORITY 12 angry men. Seeing other people change their opinions will change yours. Persuasiveness is important.
Moscovici MINORITY Blue-green study. A consistent minority is more effective (32%) than an inconsistent (1.25%).
Asch MAJORITY Line length. 75% conformed at least once.
Sherif MAJORITY Autokinetic effect. Group norm emerged and was internalised.
Crutchfield MAJORITY Light up buttons. People conform even without fear of rejection.
Bickman OBEDIENCE People are more likely to obey a man in uniform.
Milgram OBEDIENCE Electric shocks. 61% carried on to the end.
Zimbardo OBEDIENCE to roles.
Latane Social impact theory. Numbers, strength, immediacy.
Hofling OBEDIENCE Doctor Smith. 21 out of 22 nurses obeyed.
Nemeth INDEPENDENT BEHAVIOUR Replication of blue-green study. More likely to rebel if you have a model of independent behaviour.
Gamson INDEPENDENT BEHAVIOUR Overt pushing of opinion. 32 out of 33 groups rebelled in some way.
Adorno INDEPENDENT BEHAVIOUR Authoritarian personality.
Created by: Georgia11
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