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Unit 6 4-15-13
production and Marketing Management
| Question | Answer |
|---|---|
| Advertising | all forms of paid promotions that deliver a message to many people at the same time |
| Advertising Media | the methods of delivering the promotional message to the intend audience |
| Brand | a name,symbol, word, or design that identifies a product, service, or company |
| Buying | obtaining goods to be resold |
| Channels of distribution | the routes products and services follow, including the activities and participating organization, while moving from the produce to the consumer |
| Cost of goods sold | the cost to produce the product or buy it for resale |
| Decline stage | occurs when a new product is introduced that is much better or easier drive and customers begin to switch from the old product to the new product |
| Discounts | Reductions from the price of the product to encourage customers to buy |
| Distribution | the set of activities required to transport and store products and make them available to customers |
| Financing | providing money that tis needed to perform various marketing activities, such as obtaining credit when buying and extending credit when selling |
| Groos profit | term used to indicate the difference between the selling price and the cost of goods sold |
| Growth stage | occurs when several brands of the new product are available |
| Introductory stage | occurs when a brand new product enters the market |
| Inventory management | determines the quantities of materials and supplies needed for production and the amount of finishes products required to meet customer orders |
| List Price | the original price that the seller posts on the product |
| manufacturing | a special form of production in which raw and semi-finished materials are processed and converted into finished products |
| Markdown | any amounts by which the original selling price is reduced before an item is sold |
| Market | the types of buyers a business wishes to attract and where such buyers are located |
| market research | the study of company's current and prospective customers |
| Marketing | the process of planning and executing the conception, pricing promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| marketing mix | the blending of all decisions that are related to the four elements of marketing |
| Marketing PLan | a detailed written description of all marketing activities that a business must accomplish in order to sell a product |
| markup | the amount added to the cost of a product to determine its selling price |
| Mass production | manufacturing or processing of uniform products in large quantities using interchangeable parts of machinery |
| Maturity stage | occurs when there are many competing brands with very similar features |
| Net profit | the difference between the selling price and all the costs and expenses of the business |
| Operating expenses | the cofts or operating a business |
| Price | the amount of money given to acquire a product |
| Product | all attributes that customers receive in exchange for the purchase price |
| Product development | the process of developing or improving a product or service |
| Product life cycle | the four stages of sales and profit performance through which all brands of a product progress |
| product research | research done to develop new products or discover improvements for existing products |
| Production | involves making a product or providing a service |
| promotion | providing information to consumers that will assist them in making a decision to purchase a product or service, or the advancement of an employee within a company to a position with more authority and responsibility |
| Researching | studying buyer interests and needs, testing products, and gathering facts needed to make good marketing decisions |
| retailers | businesses that sell directly to final customers |
| sales promotions | any promotional activities, other than advertising and personal selling, intend to motivate customers to buy |
| selling | providing personalized and persuasive information to customers to help them buy the products and services they need |
| Selling Price | the actual price paid for a company's products by the customer |
| Services | activities of value that do not result in the ownership of a physical product; intangible products that result from a high degree of labor input and that satisfy consumer needs |
| Storing | holding goods until needed by consumers, such as on shelves, in storage rooms, or in a warehouse |
| Target markets | groups of customers with very similar needs to whom the company can sell its product |
| Transporting | moving goods from where they are made to where consumers can buy them |
| Wholesalers | businesses that buy products from businesses and sell them to retailers or other businesses |
Created by:
Laurah18
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