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Unit 6 Prod and Mark
Question | Answer |
---|---|
Advertising | all forms of paid promotions that deliver a message to many people at the same time |
Advertising Media | the methods of delivering the promotional message to the intended audience |
Brand | a name, symbol, word, or design that identifies a product or company |
Buying | obtaining goods to be resold |
Channels of Distribution | the routes products and services follow |
Cost of Goods Sold | the cost to produce the product or buy it for resale |
Decline Stage | occurs when a new product is introduced that is much better or easier drive and customers begin to switch from the old product to the new one |
Discounts | reductions from the price of the product to encourage customers to buy |
Distribution | the set of activities required to transport and store products and make them available to customers |
Financing | providing money that is needed to perform various marketing activities |
Gross Profit | term used to indicate the difference between the selling price and the cost of the goods sold |
Growth Stage | occurs when several brands of the new product are sold |
Introductory Stage | occurs when a brand new product enters the market |
Inventory Management | determines the quantities of materials and supplies needed for production and the amount of finished products required to meet customer orders |
List Price | the original price that a seller posts on a product |
Manufacturing | a special form of production in which raw and semi-finished materials are processed and converted to finished products |
Markdown | any amount by which the original price os reduced before an item is sold |
Market | the types of buyers a business wishes to attract and where such buyers are located |
Market Research | the study of a company's current and prospective customers |
MArketing | the process of figuring out how to sell a certain product |
Marketing Mix | the blending of all decisions that are related to the four elements of marketing |
Marketing Plan | a detailed written description of all marketing activities that a business must accomplish in order to sell a product |
Markup | the amount added to the cost of a product to determine the selling price |
Mass production | producing large quantities of a product |
Maturity Stage | occurs when there are many competing brands with very similar features |
Net Profit | the difference between the selling price and all costs and expenses of the business |
Operating expenses | the cost of operating a business |
Price | the amount of money given to obtain a certain product |
Product | all atributes that customers receive in exchange for the price paid |
Product Development | the process of developing or improving a product |
Product Life Cycle | the four stages of sales and profit performance through which all brands of a product |
Product research | research done to develop a new product |
Production | involves making a product |
Promotion | telling customers about the new product |
Researching | studying buyers wants and needs in a product |
Retailers | business that sell to other businesses |
Sales Promotion | any promotional activity |
Selling | providing personalized and persuasive information to customers |
Selling Price | the price at which a product is sold |
Services | any activity of value that does not develop ownership of a product |
Storing | holding goods until needed by cutomers |
Target MArkets | groups of customers with very similar needs |
Transporting | moving goods from where they are made |
Wholesalers | businesses that buy from other businesses and sell to retailers |