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Persuasion Chap10

TermDefinition
Norm of reciprocity This says that it is desirable to repay what another person has proved us
Foot in the door strategy Making a small request and then after compliance asking a second larger request
Self Perception Theory People come to know about their attitudes, emotions and other internal states by inferring them from their own behavior
Foot in the mouth by telling someone that you're feeling wonderful, you make make yourself feel committed to behave in a way that is consistent with that declaration
Pregiving Giving something so that the receiver feels like they have to give something back
Door in the face This works by asking for something so large that it is turned down and then a second smaller request is what the persuader actually wanted
Perceptual contrast effect People are likely to comply with a second smaller request because it seems much smaller than it initially would have looked
Reciprocal concessions When someone does us a favor we are obligated to return the favor
Self presentation when people reject an initial request, they become concerned that they will be perceived negatively
Social responsibility position This suggest that we comply because of internal standards, We are socially responsible to help others
Lowball tactic The initial size is small but then there are more additional charges that were unseen
Bait and switch Selling the lower priced item knowing there are no more and then switching it to a higher priced one
Disrupt then reframe Requesting Something that creates conflict within the audience and then diverting the audiences resistance
Guilt based account Refusing the initial request causes guilt which they then try to reduce by complying with the second request.
Created by: wezitar
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