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Persuasion Chap10
| Term | Definition |
|---|---|
| Norm of reciprocity | This says that it is desirable to repay what another person has proved us |
| Foot in the door strategy | Making a small request and then after compliance asking a second larger request |
| Self Perception Theory | People come to know about their attitudes, emotions and other internal states by inferring them from their own behavior |
| Foot in the mouth | by telling someone that you're feeling wonderful, you make make yourself feel committed to behave in a way that is consistent with that declaration |
| Pregiving | Giving something so that the receiver feels like they have to give something back |
| Door in the face | This works by asking for something so large that it is turned down and then a second smaller request is what the persuader actually wanted |
| Perceptual contrast effect | People are likely to comply with a second smaller request because it seems much smaller than it initially would have looked |
| Reciprocal concessions | When someone does us a favor we are obligated to return the favor |
| Self presentation | when people reject an initial request, they become concerned that they will be perceived negatively |
| Social responsibility position | This suggest that we comply because of internal standards, We are socially responsible to help others |
| Lowball tactic | The initial size is small but then there are more additional charges that were unseen |
| Bait and switch | Selling the lower priced item knowing there are no more and then switching it to a higher priced one |
| Disrupt then reframe | Requesting Something that creates conflict within the audience and then diverting the audiences resistance |
| Guilt based account | Refusing the initial request causes guilt which they then try to reduce by complying with the second request. |