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Persuasion Chap9

TermDefinition
Explicit conclusions When a conclusion is directly stated by the person sending the message
Implicit conclusions The persuader allows the audience to reach their own conclusions but guides them to where they want them
Mere Exposure Effect Theory States that we like things that are more familiar. Repeated exposure will cause it to become more familiar and thus more favorable
Anticlimax order When the message order has the strongest arguments first
Pyramidial order When the message order has the strongest arguments in the middle
Climax order When the message order has the strongest arguments last
Primacy effect First arguments presented have the advantage
Recency effect Later arguments presented have an advantage
Inoculation Theory Subjecting your audience to weak doses of the other side's argument so that they will build their defenses against them
Forwarning Warning the audience that they will hear a message intended to persuade or warning them of the position and topic
Loss Framed Focuses on what is lossed from the message
Gain framed Focusses on what is gained from the message
Created by: wezitar
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