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Communications Ch 15
Speaking to Persuade
| Term | Definition |
|---|---|
| Anchors: | Attitudes or beliefs that act as a personal standard for judging other messages. |
| Appeal to authority: | A fallacy in which someone serves as a spokesperson outside his or her area of expertise. |
| Appeal to popular opinion: | A fallacy based on the premise that the listener should think or act the same way as a substantial group of people. |
| Argument: | a statement of belief, or claim, presented with evidence and reasoning. |
| Claims of fact: | Statements about the truth or falsity of some assertion or statement. |
| Claims of policy: | Statements that ask listeners to consider a specific course of action. |
| Claims of value: | Statements that ask listeners to form a judgement or evaluation. |
| Deduction: | Reasoning that starts with a general statement and draws a specific conclusion. |
| Ethos: | The ethics or credibility of the speaker. |
| Fallacy: | An error in reasoning. |
| False cause: | A fallacy that implies a cause-and-effect relationship where none exists. |
| False choice: | A fallacy in which the speaker presents a false dichotomy between two choices. |
| Foot in the door: | The technique of starting with a small request and then following later with a more substantial one. |
| Hasty generalization: | A fallacy in which the speaker draws a conclusion about a group or general condition based on limited examples. |
| Induction: | Reasoning from a particular instance to a generalization. |
| Latitude of acceptance: | The range of positions a listener is likely to accept or tolerate. |
| Latitude of noncommitment: | The range of positions a listener neither accepts or rejects. |
| Latitude of rejection: | The range of positions a listener is likely to reject or consider intolerable. |
| Logos: | Arguments based on logic or reason. |
| Motivated sequence: | A persuasive speech structure designed to move audiences toward taking immediate action. |
| Mythos: | The use of myths, legends, and folktales as persuasive appeals. |
| Name-calling: | A fallacy based on attacking a speaker's physical or character traits rather than the content of his or her argument. |
| Pathos: | Arguments based on emotional appeals. |
| Persuade: | Influence others by reinforcing or changing their beliefs. |
| Slippery slope: | A fallacy based on the assumption that once a single step is taken, many other destructive ones are sure to follow. |
| Social judgement theory: | Evaluation of persuasive messages based on the beliefs we already hold. |
| Speech that calls for action: | Persuasive speaking aimed to move the audience to a specific behavior. |
| Speech that convinces: | Persuasive speaking that urges listeners to accept contentious facts, evaluate beliefs, or support actions. |
| Speech that reinforces: | Persuasive speaking that attempts to strengthen existing attitudes, beliefs, or values. |
| Syllogism: | A form or reasoning that draws a conclusion based on two premises. |
Created by:
foster1317
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