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Persuasion Chap7

TermDefinition
Powerless Language Language that creates the perception of powerlessness.
Communication Accommodation Theory This argues that when we communicate with others we adjust our style of speaking to their style in order to gain approval and increase communication efficiency.
Connotative Meaning Thoughts or emotions connected with the word
Denotative Meaning This is the direct dictionary definition of a word
Symbol This is something that represents something else
Ultimate Terms Words or phrases that are highly revered, widely accepted, and carry special power in a culture.
Devil Terms Words that carry the association of absolutely disgusting or abhorrent.
Charismatic Terms Words that have a power that in some ways is mysteriously given.
Labeling How things are labeled effect how perceive them and reflect our attitudes towards them.
Sapir Whorf Hypothesis The language we use determines the way we understand the world.
Doublespeak The practice of using words to make the worse appear the better (and vise versa). Using ambiguous or evasive language.
Political Correctness this refers to issues of inclusive speech and advocacy of nonracist, nonageist, and nonsexist terminology.
Language Intensity the quality of language which indicates the degree to which the speaker’s attitude deviates from neutrality
Reinforcement Theory this assumes that people are motivated to avoid pain and seek pleasure. Language intensity increases the effects agreeing or disagreeing with a position.
Language Expectancy Theory This assumes that we have expectations about what types of language are normal to use when trying to persuade others. When a speaker violates those expectations it can help or hurt their effectiveness depending on the perceived positiveness or negativness
Information Processing Theory We must have the concepts to be able to process correctly
Euphemisms The practice of using words to make the worse appear the better (and vise versa).using inoffensive terms substituted for offensive ones.
Created by: wezitar
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