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BA283
Business Management chpt6-1
Question | Answer |
---|---|
Business plan | a document that outlines a proposed firm's goals, the strategy for achieving them, and the standards for measuring success |
A strategy | a large-scale action plan that sets the direction for an organization. |
Strategic management | a process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals. |
Strategic planning | determines the organization's long-term goals for the next l-5 years regarding growth and profits |
Strategic positioning | attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. |
Creating unique and a valuable position, trade offs on which strategy to follow, creating a fit in product activities | |
T he strategic-management process has five steps: | the mission, vision, grand strategy, formulate the strategic plans, carry out plans, maintain strategic control |
Grand strategy | explains how the organization's mission is to be accomplished. |
Strategic formulation | the process of choosing among different strategies and altering them to best fit the organization's needs. |
Strategic implementation | Putting strategic plans into effect |
Strategic control | consists of monitoring the execution of strategy and making adjustments, if necessary. |
Three common grand strategies are: | growth,stability,defensive |
Growth strategy | a grand strategy that involves expansion-as in sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served. |
Stability strategy | a grand strategy that involves little or no significant change. Using the same strategic plans that is succsessful |
Defensive strategy | is a grand strategy that involves reduction in the organization's efforts Laying off, bankruptcy slash prices to become competitive |