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Persuasion Chap15

TermDefinition
Subliminal Messages Processed without conscious awareness
Supraliminal Just above consciousness
Priming tell you about it before you see it
sub audible messages messages just below hearing
placebo effect if people believe it, it happens
embedded messages encoded only can be seen if looking closly
neuro linguistic programming NLP a mix of linguistics, psychology, and hypnotism.(self-help books)
Mere Exposure Effect repeated exposure to a stimulus increases liking for the stimulus
Mnemonic device memory aid that facilitates recal
High cognitive involvment high thought involvement (central)
Low cognitive involvment low though involvement (Peripheral)
Created by: wezitar
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