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Persuasion Chap14

TermDefinition
Picture Superiority Effect Picture are more easily recognized and recalled than words
Syntactic Indeterminacy this means that, unlike words, Picture cannot convey precise relationships between things
Indexicality refers to the ability of images, in particular photos and video, to document an event happened or that something took place
Iconicity When you see the item you know what it means (Liking an item with and idea)
Icon Resemble the things they represent (Stands for and idea or concept)
Social Cognitive Theory People will imitate what they see. It becomes reality
Cultivation Theory tv/film will cultivate ideas creating persecutions of individuals
Media Clutter Getting the consumers attention is difficult because it has to stand in a crowd
Anti-ads caters to consumers who distrust the media(denounce traditional advertising in order to gain acceptance by consumers)
Image-Oriented/Image based advertising seeks to create positive associations between their products and idealized images or lifestyles
Luxury brands Prestigious, yet within reach of many consumers
Aspirational brands few people can afford them, but they hopt to be able to one day
Authentic/genuine brand unpretentious but have a cause to promote or a story to tell
Shock Advertising push the boundaries of taste and propriety. The goal is to sell products by being edgy
Created by: wezitar
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