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QuestionAnswer
The advertiser suggest that the product will put the consumer ahead of the crowd by having the product first. Avante Garde
When an advertiser attracts the attentiion of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. Bait and Switch
When a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because its popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. Bandwagon
An inclinationof temperament or an outlook. A personal and sometimes unreasonable judgement that consumers have already made about a topic, product, or person. Bias
When an advertiser stresses only the positive qualities and does not tell any of the negative ones. The consumer is given only one side of the story about a product. Card Stacking
When a consumer is conditioned to remember or persuade to buy a product or service by repeating, again and again in different tones, the name of the product or service. Emotional word Repetition
When an advertiser uses statistical evidenceand facts to prove that a product is better than another product Facts and Figures
When a consumer is persuaded by specially chosen words that can have many different positive meanings. The advertiser implies that using their fabulous product will make the consumer's life wonderful. Glittering Generalities
A light, rhythmical verse or short song used by advertisers. Jingle
When an advertiser implies that a scientific or miraculous discovery makes the product outstanding. Magic Ingedients
Created by: jernesha
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