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yearbook flashcards

QuestionAnswer
the advertiser suggest that the product will put the consumer ahead of the crowd by having the product first avante garde
when an advertiser attracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one. Bait and Swich
when a consumer is attracted to a cuase, agrees to join an orginization or club, or purchase an item because of its popularity. The consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice. Bandwagon
an inclination of temperment or an outlook. a personal sometime unreasonable judgement that consumers have already made about a topic, product, or person. Bias
when an advertiser stresses only the positive qualities and does not tell any of the negitive ones. The consumers is given only one side of the story about a product card stacking
when a consumer is conditioned to remember or persude to buy a product or service by repeating, again and again in different tones, the name of the product or service emotioal word repetition
when an advertiser uses statistical evidence and facts to prove that a product is better than another product facts and figures
when a consumer id persuaded by specially choses words that can have many different positive meanings. the advertiser implies that using their fabulous product will make the consumers life better glittering generalities
a light, rythmical verse or short song used by advertisers jingle
when an advertisers implies that a scientific or miraculas discovery makes the produnct outstanding magic ingredients
when an advertisers implies that buying the product will show a love of country patriotism
a strategy or method that a person, group or company uses to persuade the consumer to agree withthe autor or speakers point of view persuasive techniques
when an advertiser implies that the product is a great value for everyday, plain folks
the spreading of ideas, info or rumor for the purpose of helping or injuring an instiution, a cause or a person propaganda
when an advertiser implies that the product will help the consumer to svoid complex problems, or the one product will fix several problems simple solutions
catchward or motto used by an advertiser slogan
when an adveritser implies that the product will make the consumer part of the ritch, famous or elite group snob appeal
a standarized mantal picture that is held in by members of a group that represents an oversimplifed opinion, prejudice attitude or uncritical judgment stereotype
the age group and gender that the autor wnats to persuade target or intended audience
when an adveriser connects a famous or respectful person with a product through the use of quotations or endorsements from that famous or respectful person testimonial
when a consumer is persuaded to buy a product or service brcause it is associated with sometheig attractive or respectable transfer
when an advertiser used words to imply meaning of facts without actually making a guarantee weasle words
when the consumer is attracted to a product because the advertisment makes them laugh, or it is entertaining wit and humor
Created by: TaylorBlack723
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