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advertising terms 23
| Question | Answer |
|---|---|
| the advertiser suggest that the pruduct will put the consumer ahead of the crowd by having the product first | avante garde |
| when an advertiserattracts the attention of the consumer with a low-priced product or service but is then encourages the consumer to buy a higher-priced one | bait and switch |
| when a consumer is attracted to a cause, agrees to join an organization or club,or purchase anitem because its popularity. the consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice | bandwagon |